Sunday, September 25, 2011

Chapter 5 - Developing a Global Vision

Kraft Foods Inc. has many core values. These values are used to encourage customers to spend more time with their families and enjoy life to the fullest. In June 2009, Kraft launched it's corporate vision "Make Today Delicious" in China. It's very important to Kraft Foods to build a relationship globally with people. It's apart of their core values to show their customers how much they really care for them.

Kraft Foods Inc. has its own headquarters located in Shanghai, China. Kraft has offices open in over 250 cities across China. Originally Kraft opened it's China market in 1984 and currently has over 4,000 employees. Proudly marketing in over 170 countries around the world, Kraft as of 2010 has a revenue of $49.2 billion. And more than half of that revenue was earned outside North America.


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