Chapter 3 - Ethics & Social Responsibility

Kraft Foods Inc. is a well known company for it's delicious food. One of their goals is to show that they care for their consumers. Not only do they want to make consumers happy with their products, but they also want to have a positive affect on our world today. In their 2010 report, Irene B. Rosenfeld, Chairman and Chief Executive Officer, states:

"As a global food company, we can help raise
people up—out of hunger, out of poverty, toward
healthier lifestyles—through what we make and
how we make it. Millions of times a day … in ways
big and small … quite literally around the world,
we’re doing just that. And we do it at multiple
points in our supply chain … from our agriculture
sourcing initiatives that have made us a leading
purchaser of sustainable cocoa, coffee and
cashews to our finished products, like Biskuat
and Tiger fortified biscuits that help Indonesian
moms ensure their kids get the right vitamins
and minerals to grow to their full potential.

...Finally, our actions focus on what we call the “Three Ps”
for creating lasting change: Products, Policies
and Partnerships."

There are many areas of focus that Kraft Foods is involved in all over the world. These areas include: agricultural commodities, packaging, energy, water, waste, and transportation/distribution. They have several pages on their site that are dedicated to their ethics and reasoning behind protecting their resources:

• Nourishing Our Agricultural Supply Chain
• Environmental Policy
• Climate Change       

 Kraft Food's is also a very socially responsible company. They are extremely involved in their environment. And they try their hardest to promote healthy life styles. During the month of October, their company holds a 'Delicious Difference Week' that is their companies annual week of community service. Kraft is in partnership with hundreds of nonprofit organizations. As a company they do a lot such as fighting hunger with their mobile food pantries.







 April 7th of every year is 'World Health Day". Kraft Food's Inc. hold programs to fight Malnutrition in Brazil. Not only do they hold these many different programs and get involved with their community to help them but they also do it to interact with them and make sure that their happy. They teach their Hispanic communities to have fun through a program called 'Salsa, Sabor y Salud' which means Food, Fun and Fitness.

“Salsa, Sabor y Salud is just one of the ways Kraft Foods and its Foundation are delivering on its commitment to health and wellness.  Promoting healthy lifestyles is critical to that commitment,” says Rhonda Jordan, President of Global Health & Wellness for Kraft Foods.  “Latino children are at greater risk for childhood obesity.  Through our partnership with NLCI and the Y, we’ll be able to get even more Latino families involved in this award-winning program.”