Chapter 15 - Retailing

Kraft Food's Inc. isn't like a franchise or independent business. It's involved more with scrambled merchandising. And it's a company who sells it's product to different stores throughout the world. In this blog, I'm going to talk about the supermarket I work in. It's called Pathmark. And it's a supermarket that has a ton of Kraft products throughout the entire store.Not only does Kraft distribute it's products in this store but also in stores like Target, Walmart, and other wide range department stores.

As a company, Kraft needs to find new ways to retail it's merchandise. And they do this in many different ways. For example, in Pathmark, they hold weekly sales that include Kraft products. Chips Ahoy! cookies and Oreo's go from $4.29-$1.99 for the week. And They have cheese sales also that are buy 1 get 1 free. They put these sales in bright colors such as pink, blue, or green in their weekly circulars and it helps to catch a consumers eye. This is all apart of their Retail Marketing Strategy.

Pathmark promotes it's products in other ways. Nonstore retailing is one of these ways. This supermarket has a website you can go on to and it has the entire weeks circular on it. It even has several pages of printable coupons and Zaver coupons, which are coupons you can add onto your savings club card to use when buying your groceries. Pathmark offers you big deals and once a month they mail out coupons for every club member they have.

As you can see, stores such as Pathmark do a lot when it comes down to retailing the products they sell. They have many ways of promoting their products. And those were just some of the ways. Kraft, as a company, plays a big role when it comes to the marketing mix. Their products are so popular. When a consumer sees a sale on an item of theirs, they'll definitely be buying it at Pathmark. Or when consumers come across a valuable coupon for a Kraft product, you'll find that consumer in line with that product and coupon. These strategies is what helps to keep Kraft Food's Inc. in the marketing mix.