A - Attention
Kraft has numerous ways of grabbing a consumers attention to their product. This year, 2011, they came out with a new Philadelphia product that's to be used to help moms on a daily basis when it comes to dinner and cooking simple meals faster. This new product quickly grabbed consumers attention.
Kraft has numerous ways of grabbing a consumers attention to their product. This year, 2011, they came out with a new Philadelphia product that's to be used to help moms on a daily basis when it comes to dinner and cooking simple meals faster. This new product quickly grabbed consumers attention.
I - Interest
After capturing the attention of consumers, you need to get their interest in wanting the product. Kraft Food's did this by putting out advertisements all over the internet, promoting sales in stores, through AD's and television commercials. Philadelphia cooking creme came out with four different flavors to choose from. It showed different variations to notify consumers that they have options in taste.
After capturing the attention of consumers, you need to get their interest in wanting the product. Kraft Food's did this by putting out advertisements all over the internet, promoting sales in stores, through AD's and television commercials. Philadelphia cooking creme came out with four different flavors to choose from. It showed different variations to notify consumers that they have options in taste.
D - Desire
Now that Kraft had consumers attention and interest, they needed to consumers to have the desire to buy their product. Therefore they began to advertise different recipes to show people all the options they had when it came down to making food with this product. These helpful recipes practically played a role in dragging customers to the grocery stores near them to pick this product up for cooking their favorite meals in a much simpler way.
Now that Kraft had consumers attention and interest, they needed to consumers to have the desire to buy their product. Therefore they began to advertise different recipes to show people all the options they had when it came down to making food with this product. These helpful recipes practically played a role in dragging customers to the grocery stores near them to pick this product up for cooking their favorite meals in a much simpler way.
A - Action
And lastly after gathering a consumers attention, interest, and desire, Kraft needed to find an easy way to make people actually get up and go buy this product over and over again. Kraft showed many desirable ways to use the product and it's efficiency on cooking. So lastly they came out with promotional coupons for the new product. Consumers would use the coupons to get this product at a discounted price and if people liked it, they'd be back the next week for more of this product with coupon or no coupon at all. It would eventually become a normal item on your everyday shopping list.
And lastly after gathering a consumers attention, interest, and desire, Kraft needed to find an easy way to make people actually get up and go buy this product over and over again. Kraft showed many desirable ways to use the product and it's efficiency on cooking. So lastly they came out with promotional coupons for the new product. Consumers would use the coupons to get this product at a discounted price and if people liked it, they'd be back the next week for more of this product with coupon or no coupon at all. It would eventually become a normal item on your everyday shopping list.
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