Chapter 17 - Advertising & Public Relations

Kraft Food's has a wide variety of products. As delicious as their products are, they're also healthy. Since 2006, Kraft has been a supporter of CBBB (Council of Better Business Bureaus). They made a promise to support CBBB' Children's Food & Beverage Advertising Initiative by promoting healthy dietary choices and healthy lifestyles among children today. By doing this, Kraft has shown an effort to assist parents in their efforts. Also, they've advertised themselves around the world. In a previous post I've mentioned their "Delicious Difference Week", in which they go around the world to different countries helping in any way they can to better communities.

As a company, they've advertised in many different ways. They've been apart of campaigns around the world, even  nonprofit organizations. Kraft shows us vision of providing and how far they would go to help their environment. Putting an effort out there and being seen for that effort alone is a major contribution they advertise. They've got tons of commercials and new products coming out everyday and this helps their consumer popularity to grow. Parents around the world see how Kraft promotes it's food products with its nutrient criteria and daypart schedule. It targets children during certain times of the day when children will definitely be watching TV. They've even made a Facebook to keep track of them and their new contributions everyday.