Chapter 7 - Business Marketing

With Kraft being a food company, it's more in the category of a consumer product rather than a business product. But on a certain level it becomes a business product. When Kraft ships out tons and tons of it's different products to companies, such as A&P stores (also known as re-sellers), it is selling it's product over to a business. Thus, the business then puts these products onto their shelves where the product becomes a consumer product.

In order for a company to actually want to buy this business product, it'd have to have some reason as to why this product would be a good selling product in their business. This is known as relationship marketing. Nowadays people use all different ways of advertising their products. One way that's also being used by the Kraft company is their online Facebook account. Kraft's company has done well on behalf of it being both a business and consumer product.

 "Simply put, we've now reached the point where North American grocery and global snacks would each benefit from standing on its own and focusing on its unique drivers of success," Ms. Rosenfeld said.

While there is talk of Kraft being split up between it's products because it is doing so well, it still continues to grow as a business/consumer product to countries around the world including North America.  According to an article in the Times of India, "Kraft takes big India bite with Cadbury buy", " Kraft acquired a formidable presence in India through the Cadbury buyout. Cadbury India reported a 40% growth in the first six months of 2011 which Rosenfeld called exceptional. " 

Kraft as a company will continue to grow and be successful. It's a continuous growth that keeps recurring throughout the years that pass by. It's well known to it's businesses and provides exceptional products to it's consumers who will continue to show interest and appreciation in the business. 

Like Kraft's CEO, Rosenfeld, said:

"The success is indicative of the power in combining legacy Kraft and legacy Cadbury."