Kraft is a major competitor to several other companies which include Frito Lay & Tyson Foods. Kraft is the world's second largest food company. The company has annual revenues of $49.2 billion. Kraft companies have many plans to sustain their businesses. The company believes "it's about working together to build a better place ". They try to meet their needs while also looking into the future affects of their products.
Kraft companies have recently just bought over Cadbury for $19.6 billion. Kraft has worked hard to buy over the many companies they now own and merged with. After a "bitter battle" to control Cadbury, Kraft has finally bought it over last year.
Tuesday, September 6, 2011
Kraft Food's Mission Statement
Helping People Around the World to Eat & Live Better
Kraft's mission is to provide fun, healthy food for people to enjoy. Their mission statement informs us that they care about their consumers. Their values are innovation, quality, safety, respect, integrity, and openness. They strive as a company to communicate with the world reassuring them they're a trusted company with their products.
Brief History of Kraft Food's
When people today hear the word "Kraft", we think of mac&cheese and dairy products we use on a regular basis. Looking into this company, you'd be surprised as to how productive it's been throughout the years. Kraft (KFT) has been around for quite some time. The company sells products not only based on it being food but also products that are healthy and enjoyable for consumers today.
Kraft foods (KFT) began in Chicago in 1903. James L. Kraft would walk door to door selling cheese. In 1909, Kraft and his four brothers formed J.L. Kraft & Brother's Company. In 1912, their business expanded to New York which led to their international expansion around the world. Quickly progressing, they soon had over thirty one varieties of cheeses. These cheeses were being sold around the U.S. due to product development and expansion by marketing. This resulted in the brothers opening up a factory in Illinois. In 1924, the company was listed on the Chicago Stock Exchange and changed its name to Kraft Cheese Company.
Kraft has been around for years. It's a company that has shown much productivity in its line of work. It has progressed dramatically over the years buying over other companies. Today's line of Kraft products includes beverages, cheese, dairy foods, snack foods, etc. There are many brands for Kraft foods. As of today, Kraft's line of work has reached a total equity of about $35.9 billion.
Kraft foods (KFT) began in Chicago in 1903. James L. Kraft would walk door to door selling cheese. In 1909, Kraft and his four brothers formed J.L. Kraft & Brother's Company. In 1912, their business expanded to New York which led to their international expansion around the world. Quickly progressing, they soon had over thirty one varieties of cheeses. These cheeses were being sold around the U.S. due to product development and expansion by marketing. This resulted in the brothers opening up a factory in Illinois. In 1924, the company was listed on the Chicago Stock Exchange and changed its name to Kraft Cheese Company.
Kraft has been around for years. It's a company that has shown much productivity in its line of work. It has progressed dramatically over the years buying over other companies. Today's line of Kraft products includes beverages, cheese, dairy foods, snack foods, etc. There are many brands for Kraft foods. As of today, Kraft's line of work has reached a total equity of about $35.9 billion.
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